Francesca Lambertini

Francesca Lambertini is head of the Publics and Impacts area of BAM! Cultural Strategies, an Italian consulting company founded with the objective of facilitating and expanding access to culture. She is in charge of understanding what the audiences of cultural organisations are like, what expectations they have and how the activities within museums, libraries and theatres contribute to strengthening the well-being of people and communities.

At NEMO’s European Museum Conference 2025, Francesca Lambertini will facilitate the workshop “Making impact visible: How to evaluate cultural welfare practices” on Monday, 27 October. 

Workshop abstract: 

Making impact visible: How to evaluate cultural welfare practices 

This workshop invites museum professionals to explore how cultural initiatives can generate meaningful social impact. Starting with a brief introduction to the Theory of Change and impact-oriented planning, we will focus on practical tools for evaluating the social outcomes of cultural and museum-based welfare projects. Participants will engage in a hands-on group session, selecting real projects to map out their value chain and co-define relevant impact indicators. By the end of the workshop, participants will gain a clearer understanding of how to design and assess actions that strengthen their institution’s role as a driver of social well-being.